Rumble fantastica health cover screenshot

Plix

TIME

2023

ROLE

Design for multiple marketing touchpoints

Plix is a neutraceutical brand which emphasises on a healthy lifestyle

Rumble fantastica health screenshot
Rumble fantastica health screenshot
Rumble fantastica health screenshot

The design for Plix Nutraceuticals presented a challenge due to the inclusion of multiple elements, which created confusion for consumers regarding the product's purpose and its intended benefits.

Rumble fantastica health screenshot
Rumble fantastica health screenshot
Rumble fantastica health screenshot
Rumble fantastica health screenshot
Rumble fantastica health screenshot
Rumble fantastica health screenshot

To address the design challenge for Plix Nutraceuticals, I applied a minimalist approach, streamlining the visual elements to create a clear and focused representation of the product and its uses.

By simplifying the design and reducing clutter, I was able to enhance brand communication, making it easier for consumers to quickly understand the product's benefits. Additionally, I actively participated in the rebranding process, aligning visual identity with the brand’s core values. This overhaul significantly improved brand perception and contributed to a notable increase in sales and customer engagement.

Rumble fantastica health screenshot
Rumble fantastica health screenshot
Rumble fantastica health screenshot

My contributions spanned across multiple touchpoints, including the website, performance marketing ads, social media, and email marketing campaigns, all of which played a pivotal role in enhancing brand visibility and driving customer engagement. This strategic design transformation positioned the startup for long-term success and market expansion.


As a result of the successful rebranding and design overhaul, Plix Nutraceuticals experienced remarkable growth, ultimately leading to its acquisition by a multinational corporation in a highly lucrative deal

Rumble fantastica health screenshot
Rumble fantastica health screenshot
Rumble fantastica health screenshot