Plix
TIME
2023
ROLE
Design for multiple marketing touchpoints
Plix is a neutraceutical brand which emphasises on a healthy lifestyle
The design for Plix Nutraceuticals presented a challenge due to the inclusion of multiple elements, which created confusion for consumers regarding the product's purpose and its intended benefits.
To address the design challenge for Plix Nutraceuticals, I applied a minimalist approach, streamlining the visual elements to create a clear and focused representation of the product and its uses.
By simplifying the design and reducing clutter, I was able to enhance brand communication, making it easier for consumers to quickly understand the product's benefits. Additionally, I actively participated in the rebranding process, aligning visual identity with the brand’s core values. This overhaul significantly improved brand perception and contributed to a notable increase in sales and customer engagement.
My contributions spanned across multiple touchpoints, including the website, performance marketing ads, social media, and email marketing campaigns, all of which played a pivotal role in enhancing brand visibility and driving customer engagement. This strategic design transformation positioned the startup for long-term success and market expansion.
